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Home » What we do » Upcycling Cacao » the paradox
Did you know that nearly 75% of the cocoa consumed worldwide is grown by Black people and in Africa? In 2018 Germany for example imported 80% of all its cocoa from Africa. At the same time, there is no established and visible cocoa brand run by African or Black entrepreneurs based on this very “African” raw material. The irony is that it is especially the European brands that export cocoa that push aside small African entrepreneurs with their in Europe manufactured cocoa products.
Now, it’s not that cocoa innovations from Black and African entrepreneurs don’t have great design or quality. In many cases, they are even healthier because they are all-natural. So the problem is different: their products are exoticized, ignored or/and made invisible or the entrepreneurs do not get access to funding. Even worse, innovations are simply copied, reproduced in Europe and the story surrounding them gets rewritten.
AFOODS Group for a paradigm change
AFOODS Group works to operate a paradimg change. Because it is a question of long overdue equity and justice. AFOODS Group does not use rhetoric that reduces African people to poverty and turns white people into saviors – like: we help African farmers by giving them more money. This narrative is not, and under no circumstances should be, a unique selling point. To give the raw material producers a fair stake is obvious to us. Thus, AFOODS Group makes the difference through:
This sets AFOODS® Group apart from brands that use Africans purely for marketing purposes or worse, that present their production processes in Africa as an idealistic business strategy even though they are in fact motivated by profit-maximization or the self-interest to “save poor Africans” (aka white saviorism).
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Providing you with the best possible and most nutritious food products made from the complete processing of African agri-raw materials using African Traditional Knowledge and modern processing technologies.
To get more information about us or to sample our products, contact us or subscribe to our newsletter.
Providing you with the best possible and most nutritious food products made from the complete processing of African agri-raw materials using African Traditional Knowledge and modern processing technologies.
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