AFOODS Journal
Our AFOODS Innovation PICE PELUS was selected by the Sial Innovation jury. And we were delighted to be able to present prototypes of this African product and Black-owned innovation to the thousands of people attending SIAL Paris 2024. But we had to make it clear once again: The core values on which AFOODS Group is built are non-negotiable. Even if this means that we have to give up our participation in the Start-Up Area of the world’s largest food fair. AFOODS distances itself from participating in the SIAL Paris 2024 Startup Village due to Racial discrimination.
PICE PELUS is an innovative new creation from AFOOD Group, the result of years of research and development, and will be launched in Spring 2025. It is a healthy creation whose components consist mainly of cocoa fruit parts that are by-products/waste from chocolate production and are fully edible: cocoa bean shells and cocoa fruit juice.
The cocoa shells can easily be used as a base for drinks. But to make them edible without destroying their high fibre content, they have to be processed in an innovative way. To do this, we have combined traditional African methods with European processing techniques. We wanted to present the Minimal Viable Product made of PICE PELUS and other upcycled innovations to the thousands of visitors at SIAL 2024. However, due to a racist situation we will stay away from the Startup Area.
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